Introduction - Prophet 21 and Salesforce Integration: Unify ERP and CRM for Seamless Distributor Success
In the competitive world of B2B commerce, speed, accuracy, and personalization are no longer optional—they’re essential. Distributors, wholesalers, and manufacturers must work smarter by connecting their backend systems with their customer-facing tools. That’s where Prophet 21 and Salesforce integration came in.
This integration bridges the gap between your ERP and CRM, empowering your teams with real-time data, eliminating manual processes, and unlocking better customer experiences. In this guide, we’ll explore what Prophet 21 and Salesforce do, why integrating them is a game-changer, and how B2Sell makes it easier than ever.
What is Prophet 21 ERP?
Epicor Prophet 21 (P21) is a comprehensive ERP solution tailored for the needs of wholesale distributors. It helps manage everything from inventory and orders to accounting and procurement in a centralized system.
Key Features:
- Advanced inventory management
- Real-time order tracking
- Procurement and supplier management
- Customer pricing and contract control
- Integrated financials and reporting
Prophet 21 enables companies to streamline operations, reduce inefficiencies, and manage large product catalogs with ease.
What is Salesforce CRM?
Salesforce is a cloud-based CRM platform designed to help businesses manage customer interactions and sales processes more effectively. It’s the world’s leading CRM system and is widely used in B2B and B2C environments.
Core Capabilities:
- Lead and opportunity management
- Automated sales workflows
- Salesforce CPQ (Configure, Price, Quote)
- Customer service management
- Email marketing and campaign tracking
Salesforce equips teams with tools to track deals, understand customer journeys, and personalize interactions based on real-time insights.
Why Integrate Prophet 21 with Salesforce?
Integrating P21 with Salesforce creates a powerful synergy between your ERP and CRM, giving your sales, service, and finance teams unified access to customer and operational data.
Benefits of Integration:

- Real-time visibility into orders, quotes, and invoices
- Automated order creation from Salesforce to Prophet 21
- Unified product catalog and pricing visibility
- Improved data accuracy and elimination of manual re-entry
- Seamless customer onboarding and account syncing
Instead of toggling between systems or manually copying data, teams can work faster and smarter—with more confidence in the information they see.
Benefits of Prophet 21 and Salesforce Integration

1. A Single Source of Truth
Syncing customer data ensures that both platforms stay in alignment. Sales reps, finance, and operations can all rely on accurate, up-to-date records.
2. Improved Sales Performance
Salesforce becomes even more powerful when it’s fueled by real-time inventory, pricing, and product availability from P21. Sales reps can generate quotes more quickly, close deals faster, and deliver with confidence.
3. Accelerated Quote-to-Cash
With Salesforce CPQ connected to ERP-backed pricing and inventory, teams can generate quotes instantly, and once approved, push them to Prophet 21 for fulfillment.
4. Operational Efficiency
Integrated workflows reduce data entry errors, minimize delays, and cut down on administrative workload—freeing teams to focus on value-added tasks.
5. Customer Experience Advantage
Deliver personalized pricing, accurate order statuses, and consistent service across all touchpoints. Happy customers become loyal customers.
Key Use Cases for Prophet 21 + Salesforce Integration
🔄 Order Sync
Orders placed in Salesforce can automatically flow into Prophet 21 for processing, eliminating dual data entry.
📦 Product & Inventory Visibility
Sync product details, stock levels, and warehouse availability from Prophet 21 into Salesforce for real-time quoting.
🧾 Quotes and Invoices
Push Salesforce quotes to P21 for conversion to orders, and sync invoices and payment statuses back into Salesforce.
👤 Customer Management
When a new lead is converted in Salesforce, their data is auto-synced with P21, including addresses, contacts, and payment terms.
💰 Contract Pricing
Display customer-specific pricing in Salesforce based on pricing contracts and tiers from Prophet 21.
Core Features of a Successful Integration
A robust integration needs to go beyond simple data exchange. It should support your business logic, scale with your growth, and adapt to your workflows.
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How B2Sell Simplifies Prophet 21 and Salesforce Integration
B2Sell offers a purpose-built integration platform that makes connecting Prophet 21 and Salesforce fast, secure, and tailored to your specific needs.
Why B2Sell is Different:
- Built specifically for distributors and manufacturers
- Full support for Salesforce CPQ and P21 catalog syncing
- Handles complex business logic with ease
- Pre-built templates for rapid deployment
- Continuous monitoring and post-integration support
With B2Sell, your teams stay productive, your data stays clean, and your processes become far more efficient.
How the Integration Works
Integration Architecture
Prophet 21 offers REST and SOAP APIs. Salesforce uses REST APIs and webhooks. Middleware or custom connectors help bridge these systems.
Data Mapping
Example mappings include:
- Customer Accounts → Accounts
- Quotes → Opportunities
- Sales Orders → Orders
- Product Catalogs → Salesforce Products
Real-Time vs. Scheduled Sync
Choose between:
- Real-time sync for mission-critical processes (like inventory updates)
- Scheduled batch sync for large datasets (like invoice history)
Implementation Steps and Best Practices
✅ Step 1: Discovery
Define your integration goals—whether syncing orders, customer data, or product catalogs.
✅ Step 2: API Setup
Connect Prophet 21’s API (REST or SOAP) and Salesforce’s API via B2Sell middleware.
✅ Step 3: Data Mapping
Identify what fields need syncing and how they correspond across systems.
✅ Step 4: Middleware Deployment
Install and configure the B2Sell integration layer based on your tech stack.
✅ Step 5: Rule Configuration
Set up triggers, conditions, and logic flows for when data should sync.
✅ Step 6: Testing & QA
Run sample orders, quote flows, and syncs to ensure the system behaves as expected.
✅ Step 7: Go Live
Launch your integration with support from B2Sell’s onboarding team.
Common Integration Challenges & How to Solve Them
Real-World Case Study: Industrial Supplier Success
Client: A national supplier of plumbing and HVAC equipment
Problem: Sales reps using Salesforce had to rely on email or calls to check inventory and pricing from the ERP
Solution: B2Sell connected Salesforce CPQ with Prophet 21 in 5 weeks
Outcome:
- 35% faster quote creation
- 50% reduction in order entry errors
- Complete visibility of stock and pricing within Salesforce
FAQs: Prophet 21 + Salesforce Integration
1. Is real-time sync possible between Prophet 21 and Salesforce?
Yes. B2Sell enables near real-time sync of key data like orders, customers, and inventory.
2. What systems can Prophet 21 integrate with?
Besides Salesforce, Prophet 21 can integrate with platforms like Magento, BigCommerce, NetSuite, QuickBooks, Shopify, and more.
3. Can Salesforce CPQ display ERP pricing?
Absolutely. B2Sell offers contract and customer-specific pricing from P21 available in Salesforce CPQ.
4. Is this integration cloud-based?
Yes. B2Sell supports cloud-to-cloud, on-prem-to-cloud, and hybrid deployments.
5. How long does the setup take?
Typically, 4–8 weeks depending on scope and customization needs.
6. Can I get support post-integration?
Yes. B2Sell offers ongoing maintenance, updates, and support packages.
Why Choose B2Sell?
- 🏆 Expertise in Prophet 21 + Salesforce integrations
- 🔒 Secure, scalable API-driven architecture
- 🧩 Full support for custom fields and workflows
- ⏱️ Quick deployment with minimal disruption
- 🤝 Trusted by distributors across North America
We understand the complexities of distribution—and our platform is built for it.
Conclusion
Integrating Epicor Prophet 21 and Salesforce isn’t just about connecting data—it’s about unlocking operational excellence, delivering better customer experiences, and accelerating revenue.
With B2Sell, you don’t need to worry about code, complexity, or downtime. We provide a turnkey solution that connects your most critical business systems—so your teams can sell more, serve better, and scale faster.
🚀 Ready to transform your operations?
Talk to our integration experts today and see how B2Sell can bridge Prophet 21 and Salesforce for your business.
➡️ Contact us today for a free consultation.
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